1. Strategic Rebranding and Website Delivery |
2. Discovery Workshops and Client Segmentation |
3. Multinational Reach and Advanced Analytics Integration |
The revamped website primarily caters to the commercial audience, emphasizing quality products and reliable after-sale services. It also addresses the needs of the industrial sector, focusing on certified providers with a safety-first approach. For the residential audience, the website showcases a distinct range of products and resellers, tailored to their specific requirements.
Marking Elgawa's 65th anniversary, Apptastic partnered with them to deliver a website that not only aligned with their rebranding efforts but also challenged them to revamp their strategy, using the website as a primary branding channel. Our collaboration led to the successful creation of a website that reflects Elgawa's renewed brand identity and strategic vision.
Through a series of discovery workshops, we successfully facilitated client segmentation, tailoring the website to cater to distinct audience groups. This strategic approach ensured that the website effectively communicates with commercial, residential, and industrial clients, each with unique needs and preferences.
The new website serves both Suriname and Guyana, expanding Elgawa's digital footprint across national borders. We integrated a content management system with Google Analytics and Tag Manager, providing Elgawa with valuable insights and data to track website KPIs and measure the success of their online presence
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